Three professors — including Anja Lambrecht and Naufel Vilcassim from London Business School — have recently completed a study that showed that...
Frank McCosker leads one of the most creative and influential teams in Microsoft — the team that serves the UN, the EU, the World Bank and other global public institutions with whom he has pioneered a new class of private-public partnership.
Anja Lambrecht discusses her collaborative research exploring consumers’ online behaviour. What are the best ways to ensure the effectiveness of online marketing efforts? Professor Lambrecht talks with Georgina Peters.
Sydney Finkelstein, Jo Whitehead, and Andrew Campbell studied decisions made around the world and researched those that were flawed at their inception. Their caveats for making decisions will help you to avoid some common errors.