Strategy in theory Showing 13 of 124 results in category "Strategy in theory"

The Strategic Innovation Cube

The Strategic Innovation Cube

Companies that innovate tend to prosper. Yet the process used by the most innovative firms remains a mystery. Is there a way that any company can discern whether to commit resources to an innovation idea? Kiriti Rambhatla has blended the fields of science

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Segmenting when it matters

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company.

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Decoding demand opportunities

Classic marketing techniques, such as the use of focus groups or ethnographies, miss the enormous opportunities that can be leveraged once companies commit to understanding consumers in the context of life experiences.

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The critical need to reinvent management

Julian Birkinshaw believes that management is undervalued today – and for good reasons.
Management, he says, has failed at the bigpicture level. It’s time to reinvent the profession.

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How in the world

We may think of management as a recent phenomenon, but its roots lie in the first organizing activities of our ancestors. Stuart Crainer looks at the emergence of management as a profession. He finds that
the road to modern management leads to a paradox.

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Turbulent times and golden opportunities

For those feeling storm-tossed by today’s
economy, Don Sull believes there’s much to learn
from Carnival Cruise Lines, a company that
discovered that turbulence often has an upside.

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Capital is King!

The business world is, hopefully, emerging from a mega-downturn. So, should the savvy businessman be focused on the top line (revenues) or the bottom line (profits)? Says John Mullins: neither!

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Setting the right direction

An elementary definition of management is “getting work done through others”. Yet, delegation seems to be a lost art. Peter Danby believes it’s time to set a new direction.

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The shark is dead: how to build yourself a new market

British artist Damien Hirst is both controversial and successful. Jörg Reckhenrich, Jamie Anderson and Martin Kupp suggest that his innovative approach to life and work demonstrate strategies useful to organizations.

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The management spectrum

While leadership dominates the attention of many, it is management that drives the work at hand. Julian Birkinshaw and Jules Goddard suggest that you reconsider the management model you practice daily to see if it’s really working inside your company.

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Undue diligence?

Making big decisions is a daily task for business executives. Dan Goldstein asks if you have given much thought to how those decisions are made.

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