Attention deficit
Firing up your neurons of choice from ‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’ Journal of Consumer Research.
Marketing Showing 13 of 69 results in category "Marketing"
The right price, at the right moment, to the right customer
Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long term value.
With Purpose: Sally Tennant
Kleinwort Benson Bank CEO, Sally Tennant, talks with purpose to Stuart Crainer on taking over as a leader and building momentum.
Shopping for success
It’s that time of year again when shoppers are shoving their way across overcrowded aisles for the best deals they can find and retailers are fighting tooth and nail for every dollar in customers’ wallets. The six weeks between late-November and early-January is a vital period for retailers, one that can determine whether they live or die as a business entity. This is the time of year when prices hit rock bottom.
Is ‘free’ becoming a four-letter word?
Three professors — including Anja Lambrecht and Naufel Vilcassim from London Business School — have recently completed a study that showed that...
Face value
When it comes to charitable giving, what makes someone decide to support a given organisation? David Faro explored the ways in which people make decisions about charitable donations.
Emerging wisdom Inside India
A new book from Nirmalya Kumar and Phanish Puranam challenges received wisdom about India.
Price wars and the managers who start them
A recent study of 1,225 senior executives of large European companies reports that 95 per cent of those whose firms are involved in a price war believe the poisonous fight was initiated by the competition. A second study, this time involving close to 4,000 participants from companies in the US, Asia, and Europe, produced a similar outcome: 83 per cent believed the competition was responsible for the downward spiraling of prices.
Dead giveaway
Feeling guilty about giving away a gift you received? Gabrielle Adams conducted studies on this awkward situation that is often regarded as taboo.
As much as I can
Frank McCosker leads one of the most creative and influential teams in Microsoft — the team that serves the UN, the EU, the World Bank and other global public institutions with whom he has pioneered a new class of private-public partnership.
Reinventing the rings
The 2008 Olympic Games in Beijing will be one of the seminal moments of the first decade of the twenty-first century: China’s dramatic entry into the global economy.
The behemoth in your back garden
Rajesh Chandy is studying the way that established firms in a given market react when a much larger chain acquires one of them. Such an acquisition, as you might expect, changes how the firms compete — especially in terms of their product mix.
Is Blackberry going the way of Nokia, another “has been” company in the world of mobile handsets?
The smart phone game has changed dramatically since Blackberry began its ascent a decade ago by redefining the category. Blackberry with its hardware and software had become an essential tool of the corporate world.
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