Marketing Showing 13 of 73 results in category "Marketing"

Claiming the credit

Claiming the credit

Impartial decisions in the best interests of the organisation are more elusive than you might think according to research by Marco Bertini, Daniel Halbheer and Oded Koenigsburg.

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Can the next Samsung come from China

In 1989, Herman Lo founded Hu Fong Industrial Company to design, manufacture, and market plastic baby toys. Headquartered in Hong Kong, Fu Hong won contracts to manufacture baby care items for global brands such as Gerber and Disney.

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Attention deficit

Firing up your neurons of choice from ‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’ Journal of Consumer Research.

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The right price, at the right moment, to the right customer

Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long term value.

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With Purpose: Sally Tennant

Kleinwort Benson Bank CEO, Sally Tennant, talks with purpose to Stuart Crainer on taking over as a leader and building momentum.

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Shopping for success

It’s that time of year again when shoppers are shoving their way across overcrowded aisles for the best deals they can find and retailers are fighting tooth and nail for every dollar in customers’ wallets. The six weeks between late-November and early-January is a vital period for retailers, one that can determine whether they live or die as a business entity. This is the time of year when prices hit rock bottom.

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Is ‘free’ becoming a four-letter word?

Three professors — including Anja Lambrecht and Naufel Vilcassim from London Business School — have recently completed a study that showed that...

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Face value

When it comes to charitable giving, what makes someone decide to support a given organisation? David Faro explored the ways in which people make decisions about charitable donations.

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Emerging wisdom Inside India

A new book from Nirmalya Kumar and Phanish Puranam challenges received wisdom about India.

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Price wars and the managers who start them

A recent study of 1,225 senior executives of large European companies reports that 95 per cent of those whose firms are involved in a price war believe the poisonous fight was initiated by the competition. A second study, this time involving close to 4,000 participants from companies in the US, Asia, and Europe, produced a similar outcome: 83 per cent believed the competition was responsible for the downward spiraling of prices.

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Dead giveaway

Feeling guilty about giving away a gift you received? Gabrielle Adams conducted studies on this awkward situation that is often regarded as taboo.

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