Beth Comstock, Senior Vice President and Chief Marketing Officer, GE
“The Olympics are a great brand; it's a convening force. To have your brand associated with that, we (GE) have found very powerful.”
Q&A Showing 9 of 9 results in category "Q&A"
Sebastian Coe on running the Games
Lord Sebastian Coe, has been at the heart of 2012 Summer Olympics in London from its very beginning, this may qualify as the biggest race of his life
Truth in hiring
To what extent do candidates overstate their good points and omit or mask their shortcomings? Does this affect the likelihood that interviewers will incorrectly assess a candidate’s suitability for a job? Daniel Cable talks with eBSR about his findings.
Bracing for the next financial crisis
Julian Franks “I’m interested in distressed restructuring: what happens to distressed or even bankrupt companies. You may be unsure about life after death for humans, but there is most surely life after death for companies.”
Q&A with Linda Yueh
Linda Yueh, currently a visiting professor at London Business School, is a media commentator and contributor to Bloomberg TV News. She also is a fellow in economics at Oxford University where she serves as the Director of the China Growth Centre.
Keeping port terrorists at bay
Nitin Bakshi, Assistant Professor of Management Science and Operations at London Business School, and two colleagues took part in a critical investigation of how to best improve US port security to meet the requirements of a new legislation.
Q&A with Louise Mors
Louise Mors, studied the ways that one global multinational professional services firm utilises informal relationships and networks. How did the firm convert new knowledge into a reputation for innovation, a key to sustaining its competitive advantage?
The power of values
Richard Hytner, Deputy Chairman of the global advertising agency, Saatchi & Saatchi, and Executive Fellow at London Business School, tells Richard Brass how values can sharpen a company’s competitive edge.
How passive face time could make or break your career
Dan Cable, Visiting Professor of Organisational Behaviour at London Business School, has been studying ‘passive face time’ and drawing some fascinating conclusions.
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