- OPINION
Rob Goffee is Professor of Organisational Behaviour at London Business School.
View BSR articles written by Rob Goffee...
- 25
- AUG 2011
Can Apple keep its cool?
Posted by: Rob Goffee Tag(s): Leadership, Leadership, with Comments
In my leadership classes I argue that individuals can make a difference – even in the largest organisations. Apple is a global business – rated earlier this year as the world’s most valuable corporation - yet it is impossible to make sense of the enterprise without understanding one person: Steve Jobs.... Continue Reading
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