Nirmalya Kumar

OPINION

Author

Kumar is Professor of Marketing and Co-Director of the Aditya V. Birla India Centre at London Business School.

View BSR articles written by Nirmalya Kumar...

17
OCT 2011

The smart phone game has changed dramatically since Blackberry began its ascent a decade ago by redefining the category. Blackberry with its hardware and software had become an essential tool of the corporate world. ... Continue Reading

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Author

Nirmalya Kumar

Kumar is Professor of Marketing and Co-Director of the Aditya V. Birla India Centre at London Business School.

View BSR articles written by Nirmalya Kumar...

Is Blackberry going the way of Nokia, another “has been” company in the world of mobile handsets?