Freek Vermeulen is Associate Professor of Strategic and International Management at London Business School. He is also the author of Business Exposed: The Naked Truth About What Really Goes on in the World of Business (Financial Times Prentice Hall, 2010).
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Other Articles by Freek Vermeulen
Strategy is the story
It may not be in the job description for most CEOs, but Freek Vermeulen says that a good leader must also be a good storyteller. Rest assured: we’re not making this up.
So, you think you have a strategy?
Does your company have a strategy? Freek Vermeulen doubts it. And he posits the five main reasons why, too often, a firm’s strategy is nothing more than a pipe dream.
Freek’s comment
The White House committee report on BP’s Deep Water Horizon rig disaster: the systemic failures are even wider than the committee acknowledges
'Bankers' bonuses: dubious use more than dubious ethics'
"'Bankers' bonuses continue to receive ample critique, being qualified as immoral and unethical. However, that the bonus system suffers this critique seems largely the result of awkward semantics."
Freek Vermeulen : Peeling the onion
Business exposed: the naked truth about what really goes on in the world of business
When management collapses
Freek Vermeulen took a look at some recent financial events and found an overlooked element. He offers an analysis and suggests a new priority as a solution.
Songs of the Sirens
Some companies think that mergers or acquisitions can put them on the path to greater success. Freek Vermeulen points out the warning signs along the path that show when a deal is not a good deal.
Quick thinking
Weblogs (or blogs) are quite the Internet rage, but it’s not easy to find good ones created for managers. Freek Vermeulen’s blog (http://freekvermeulen.blogspot.com/) aims to attract readers to quick musings about business and strategy.
Controlling International Expansion
Despite the apparently inexorable march of globalization, many firms struggle for long periods to make their foreign ventures a success. Sometimes they fail altogether.
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