Marco Bertini is Assistant Professor of Marketing at London Business School.
View Blog posts written by Marco Bertini...
Other Articles by Marco Bertini
The right price, at the right moment, to the right customer
Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long term value.
London Business School tips for 2012
2012 is the year of London. In the video, London Business School faculty give tips on what to expect along with highlights of our faculty’s work in 2011 at London Business School.
"London Business School empowers individuals and organisations to perform at their best."
