Michael Payne worked for the Olympic Movement for over 21 years, and was involved in 15 Winter and Summer Olympic Games. In 1989 he became the IOC’s first ever marketing director and in 2003 the first director of global broadcast and media rights. Following the Athens Games, he stepped down from the IOC to take up a new role as special adviser to Formula One Management chairman and CEO Bernie Ecclestone.
The Summer Olympic Games begin this August in Beijing. Michael Payne will be celebrating the occasion with special relish, for he can recall a time when the International Olympics Committee almost went out of business.