Michael Payne worked for the Olympic Movement for over 21 years, and was involved in 15 Winter and Summer Olympic Games. In 1989 he became the IOC’s first ever marketing director and in 2003 the first director of global broadcast and media rights. Following the Athens Games, he stepped down from the IOC to take up a new role as special adviser to Formula One Management chairman and CEO Bernie Ecclestone.
Other Articles by Michael Payne
Michael Payne, Author, Olympic Turnaround
In a crisis, the real measure of an organisation or an individual, is whether you can turn that crisis around to your advantage.
How London really won the games
The 2012 Olympic Games were never supposed to be in London. Michael Payne provides the inside story on how the bid was won
Reinventing the rings
The 2008 Olympic Games in Beijing will be one of the seminal moments of the first decade of the twenty-first century: China’s dramatic entry into the global economy.
How the Olympics struck gold
The Summer Olympic Games begin this August in Beijing. Michael Payne will be celebrating the occasion with special relish, for he can recall a time when the International Olympics Committee almost went out of business.
"London Business School empowers individuals and organisations to perform at their best."
